“There’s a lot of brands who want to be connected, obviously, to our head coach,” Allen said. Allen said brands wanting to tap into George’s star power is transferring to his players. The Tigers also have partnered with OpenDorse to help athletes who’ve signed deals with restaurants, vendors, barbershops and cell phones on handling name, image and likeness issues.
A six-figure gift from trucking company Western Express started a new weight room project for the indoor complex. Tennessee State has had corporate interest from companies including The General, Best Buy and bottling sponsor Coca-Cola. Tennessee State hosted 317 recruits one weekend. “He’s been everything that I could ask for in a head coach.”Īllen said Tennessee State’s enrollment already is up, and four-and five-star recruits are looking closely at George and the Tigers.
“It’s just reestablishing our football brand that was so dominant for many decades and just restoring that,” Tennessee State athletic director Mikki Allen said of George. Thanks to their high-profile coaches, Jackson State and Tennessee State are reaping benefits from bigger crowds and more interest from top recruits to companies wanting to tap into all the hype, making deals with both universities and players under the new name, image and likeness rules. Hiring Eddie George has had a similar effect at Tennessee State. (AP) - Deion Sanders has been all over national TV, putting Jackson State in the spotlight every time his insurance commercials air.
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